21st Century Design: Shaping Behavior for Preferrable Outcomes

21st Century Design from Artefact on Vimeo.

Designers are now armed with a growing set of persuasive techniques for shaping behavior. But with great power comes great responsibility. Check out this very informative article from Rob Girling about the inherent power and ethical responsibility that comes with being a designer, a profession built on influencing people's power of choice.

http://www.fastcodesign.com/1669055/designs-next-frontier-nudging-consumers-into-making-better-life-choices?utm_source=dlvr.it&utm_medium=twitter